Samantha Lauriello
Social Media &
Brand Strategist
About
I've worked in digital media for over six years — most of which have been spent leading social media and brand strategy for Travel + Leisure, positioning the brand as one of the most read lifestyle media outlets in the world.
I pride myself on developing content solutions that deliver on business goals while also delivering real value to online audiences. I also pride myself on my Strava training log, my strong horse girl identity, and my life's mission of concocting desserts that are delicious and healthy.
Work Samples
Strategic
Content
Development
Transforming data-backed insights into compelling social content.
Launches & Brand Moments
Taking a campaign brief and developing a splashy content plan that tells a story and drives engagement.
Platform Audits
Analyzing historical performance and creating a comprehensive
go-forward strategy.
Paid Partnerships
Ideating and producing a content package that drives value for both parties.
Services
Social Media Strategy & Content Solutions
